Sony and Microsoft are serious about this

The notion that cloud gaming is the future has been floating around since the PS3/360 era. Several analysts have predicted it and some companies like OnLive actually took a shot at it way back in 2010. But thanks to barriers in technology and hesitancy from the consumer towards adopting the platform at the time resulted in cloud gaming never taking off. Fast forward nine years and not much has changed since. Cloud gaming still feels like a far-fetched concept to consumers. But the difference this time around is that companies like Sony and Microsoft have had experience in this area for a good portion of a decade now and they have a renewed focus in offering cloud-based gaming, now that a major entity like Google has entered the gaming landscape. For better or worse Google has shown the world that the technology available today could cater to cloud gaming much better than it did in 2010. And the fact that Sony and Microsoft are coming together despite their individual stance in the market only cements it even further. The only real questions are – Is the customer ready? And, Is the internet infrastructure good enough to handle it?

Internet infrastructure is getting better by the day

At least one of the two questions is easy to answer. The customer will be ready as long as he is provided with value for money. While the monetization method of Stadia is still a mystery, anything that sounds like an incredible value is sure to be appealing to customers. So, the real question is about bandwidth and the availability of it. To be fair, the internet today is far better than what it was a couple of years ago. Whether it is cable-based or wireless, things have been on an upward trajectory. And with 5G on the horizon, it is only going to get better. If Stadia could keep its promise of getting the games to run with a 25mbps connection, then things are looking much better than they did some time ago.

Games Games Games

What about the games then? Well, Google has stated that there are numerous games being developed for its platform. The platform has been portrayed as developer-friendly and seems to aim squarely at the indie development community. Throw in third-party developer support and a good library of games does not seem impossible on Stadia. It would all come down to the quality of games that would be available exclusively on Stadia. Here’s hoping that they emulate Sony in this case and not end up turning into the next Google Play.

What about games that don’t need internet?

But when all things are said and done, there are still a couple of looming factors that would make or break Stadia and cloud gaming in general. Convenience. And there are two ways to look at it. While getting to play your games when you want and where you want is a convenience in itself, it does need a constant internet connection. That isn’t the case with playing a disc-based game on a console. Especially the ones which do not have any multiplayer aspect. Story driven games which have its own chunk of the audience never did need a mandatory internet connection. And cloud limits that convenience. Yes, data shows that sales of digital games have been on the rise year on year, every year, but so has the number of people that play games. And the ones that prefer disc-based games still represent a good chunk of that population.

Then there is the question of owning what you purchase. This is a risk that is inherent with any game that is not in physical form. Several games have been pulled off online storefronts for various reasons. And the prospect of these games being run on cloud only amplifies this risk.

Moral of the Story

As with any new product or service, we will have to wait and see. Google seems to have entered the cloud gaming scene at the right moment and it might come right down to how it is all executed and handled. Google definitely has the resources to pull it off, and here’s hoping that they succeed, as at least some, if not many, are going to find some kind of value in the service. How this is going to play against Sony and Microsoft will also be interesting to see. Whatever the case, it will be an interesting next few years.

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1. Gaming service/console will be announced

It is no secret that Google has been investing in gaming and looking to penetrate the ever growing market. But what they have been working on has been a mystery. GDC 2019 seems to be the perfect place to reveal it all. The way I see this, there are three possibilities here and one of them is likely to materialize. First is what most would anticipate but, in my opinion,, the least probable, Google unveiling a fully realized console much like Sony and Microsoft. The reason this is unlikely is due to the fact that streaming services are gaining traction and advances in technology are pointing towards consoles being irrelevant in the near future. That said Sony and Microsoft seem to think otherwise, at least for one more generation as they are currently working on their next generation of consoles. The second possibility and the most likely one is that Google will integrate their gaming service by streaming them through smaller multimedia-centric devices like Chromecast, Google home or something like Apple TV. Google seems to have the resources and tools to combine the capabilities of these devices with cloud computing to deliver a unique gaming experience. The third and the most ambitious possibility, at least in my opinion, is that Google’s gaming service could be entirely cloud-based and all one needs to play their games would be a Chrome browser in a modest PC or a decent Android phone. While this was pretty much conceived on the PC back in October last year with ‘Project Stream’ making Assassin’s Creed Odyssey playable on a Chrome browser, I am not sure if the same can be applied on a larger scale with millions of users accessing games at the same time. Whatever the case is, just the idea that any of the above (or none of it) can happen is just enough to keep the anticipation meter at peak. We’ll just have to wait and watch. All this only brings us to the second point which is……

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2. 2019 will be spicier than we anticipated

I did not see this coming. While news of Google ‘investing heavily’ in gaming has been whispered here and there for a while now, seeing them actually make their move in 2019 is something that I did not anticipate. This year was already shaping up to be one of the best years for gaming, thanks to much-anticipated titles releasing this year and the possibility of new console announcements from two of the industry juggernauts. Google joining the fray only makes things that much more exciting. Looking back, we have seen various companies try entering the industry with their consoles and services, only to fail. But there is one important aspect of Google that makes it not only a competent competitor but a force to be reckoned with. And that is……

3. This is Google

Google is one of the largest entities on Earth. As mentioned in point 1, they have the resources and tools to properly conduct R&D and make a splash in any industry. So, them wanting to enter the ever-expanding gaming market should not be taken lightly. The gaming industry dwarfs Hollywood in revenue and challenges technological limits constantly, and Google would certainly be aware of this fact. So it is reasonable to expect nothing short of revolutionary or mind-blowing from them. If they do exactly that, then they have a greater chance of success and in the process prove to be a formidable rival for Sony and Microsoft. In my opinion, if they reveal something unimpressive and lacklustre, they are just letting go of a golden goose.

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4. Sony and Microsoft will have to keep their guard up

Assuming Google does impress and also assuming that they would likely take the streaming route, it raises a question of what type of content will be supported. If we strictly talk games, we have already seen Ubisoft (AC Odyssey) involved in their project, and can only assume that they would support whatever platform Google creates. If this is the case many other third party developers and publishers could likely join. This would only mean that there is one more platform where a Call of Duty or FIFA can be played. So, Sony and Microsoft will have to come up with new strategies to one-up Google, if not strengthen their existing ones. Not to mention work on a shift in focus towards a streaming oriented generation if Google succeeds in it.

5. Gaming as we know it could change entirely

I may sound like I am getting ahead of myself here, but if the above speculation turns true then we could see games streaming and cloud computing enter the mainstream a lot sooner than we thought. This could make gaming consoles dormant and gaming will suddenly be more accessible and more appealing to a much larger audience. The exciting thing in all of this is that there is a very good chance that all of this could actually happen. Microsoft is rumoured to already be working on a streaming based console alongside a more traditional successor to the Xbox One. Amazon is also rumoured to be investing in gaming and is likely to take advantage of its Echo and Firestick install base to stream their games. All of this paint a completely different picture than the usual couch, console and TV that are associated with games. In an industry that evolves as rapidly as it grows, this does not seem out of the question at all.

Of course, all of the above is just speculation and the whole thing could turn out to be something entirely different. But to see a behemoth like Google cast its eye on gaming and to show up at GDC is proof enough that the industry is a lucrative business opportunity for the ones who are up for the challenge. Apart from a few missteps (remember Google glasses) in its storied history, Google has been known to deliver the goods when it comes to technology and innovation and gaming seems to be right up their alley. Only time will tell how everything will pan out. The good news is that we don’t have to wait long. Google will hold its keynote at GDC on March 19, 10 AM PST. Here’s hoping for an early E3.

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